Expanding the Partnership
Overview.
Endeavour (part of EBOS) first appointed Storelink in 2021 as relief support for their existing in-house merchandising team in Pak ‘n’ Save Stores. As a result of that work, in October 2023, they approached us again to tender for all their merchandising business, including Pak ‘n’ Save, New World and Woolworths, and deliver a more cost-effective merchandising model.
Approach.
Storelink was given all current call and merchandising spend as well as a budget target. We developed a recommended call cycle to align with the budget that would deliver maximum efficiency. Additional factors were built in including displays, relays etc. The result is a c.45% saving on Endeavour’s original in-house merchandising spend with an increase in effectiveness, visibility and efficiency.
Results.
Endeavour Territory Sales Managers focus more on selling and growing distribution in store rather than merchandising challenges. Storelink's dedicated Field Management Team resolves instore challenges as they arise.
Other EBOS divisions now looking to make a similar shift from an in-house resource to Storelink’s merchandising team.
Conclusion:
The success of EBOS Group and Storelink’s partnership demonstrates the effectiveness of a collaborative model through strong commercial account management and merchandising.
