Collaboration delivers the goods
Overview.
Since appointing us in September 2023, Dr Oetker and Storelink have established a true collaborative partnership characterised by strong Dr Oetker leadership, solid retailer programmes and exceptional in-field sales and merchandising activity execution.
Approach.
A key part of the strategy was leveraging the Storelink Cycle Brief process to develop and communicate market activity culminating in a targeted ‘Ready-Aim-Fire-Reload’ distribution approach. Support from our national merchandising in-store visibility efforts ensured stock availability. The combination of strategy, targeted distribution and effective merchandising has played a crucial role in driving performance for the brand and retailer.
Results.
20% year on year growth
Each Xmas trading period bigger than the last
433 new distribution points
Fastest-growing brand in the category (by unit sales) at a major national retailer
Gained permanent shelf space and multiple secondary placements
Conclusion:
The partnership between Dr Oetker and Storelink, initiated in September 2023, demonstrates the effectiveness of a collaborative model combined with targeted field execution and merchandising. The strong growth and distribution gains are a testament to the success of this partnership.
“Storelink is a key part of how we show up in New Zealand grocery. The Team is passionate about our brands, employs a collaborative approach and exchanging of ideas to refine our focus points and goals, not just execute them.”
