We Are Proud to Welcome Rainbow Confectionery to the Storelink Sales Family
We're excited to announce a new partnership between Rainbow Confectionery and Storelink Sales Limited, bringing together one of New Zealand's most iconic confectionery brands with one of the country's leading FMCG sales and execution teams.
For generations, Rainbow Confectionery has been a beloved Kiwi brand, creating colourful sweet treats that have become part of New Zealand family memories. With a strong heritage and a range of products that continue to resonate with consumers, Rainbow remains a recognisable name in confectionery across the country.
At Storelink, we are passionate about helping brands grow. Through our nationwide sales coverage, merchandising capability, category expertise, insights, and strong retailer relationships, we help manufacturers connect their products with shoppers wherever they choose to purchase.
Together, we have a clear objective: re-energise and grow this iconic Kiwi brand by increasing visibility, strengthening distribution, enhancing retail execution, and creating new opportunities for category growth.
The timing couldn't be better. New Zealand's confectionery category is now worth approximately $980 million, with scan value growth of 9.3% versus the prior year. That level of growth highlights a simple truth: consumers continue to love their sweet treats, and confectionery remains an important and resilient category within the grocery sector.
By combining Rainbow's heritage, innovation and product portfolio with Storelink's sales reach and field execution capability, we see significant opportunities ahead for both businesses and our retail partners.
We're looking forward to working alongside the Rainbow team to unlock growth, create excitement in the category, and ensure more Kiwi consumers can enjoy the products they know and love.
Welcome aboard, Rainbow Confectionery. The future looks bright, colourful, and very sweet.
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