In FMCG, strategy without action is just theory.
We see that the challenge brands face.
The supplier margin squeeze continues due to the increasing cost of business. This is leading to muted industry innovation and investment.
There are limited alternative channel options for brands looking to expand beyond big box retailers. The New Zealand convenience channel is small compared to international markets.
Brands can often mistake New Zealand for a “small Australia” – Its not, and local consumer and retailer knowledge counts if you want to maximise sustainable, profitable growth.
The execution trap: Some brands are divesting field resources genuinely risking that "last mile of marketing“, in-store visibility. Poor sales execution of a lack of merchandising means missed revenue and lost profit.
Field sales teams are increasingly becoming smaller or fragmented – Many asked to do more with less and often with additional responsibilities and distractions like Merchandising tasks.
We see many brands with a lack of access critical market insights. They run blind, miss critical risks and opportunities. Without market insights, precise sales and merchandising execution and local insights, they miss sales velocity and profitable growth.
Selling isn’t one of many tasks—it’s the only task.
Your Strategic Edge. A highly experienced “Selling Only Field Force”
A highly skilled and experienced national field sales team that is 100% focussed on selling with no distractions.
A field team, trusted and respected by buyers. They positively influence buying and ranging decisions and are focussed on supporting brand and category growth.
A dedicated team delivers faster distribution and NPD ranging and stronger promotional execution nailing that last mile of marketing.
A significant Key Account Team is the link between the brand and field. They create, deploy and monitor all activity and provide key insights to all stakeholders – A true team approach.
Brands access to live real-time insights such as distribution, activity execution, scan data, buyer meeting notes, store photos and much more – Stay ahead and see around corners.
Better brand ROI in every call, every day, every week.
