With the right FMCG Agency partner you can have your cake and eat it too.

Don’t compromise field activation when swinging resource investment toward retail decision makers.

Increasing FMCG retail centralisation means swinging resource investment toward decision makers has never been more important. But it doesn’t have to come at the cost of field sales or merchandising coverage.

Retail centralisation means that decisions about ranging status, pricing strategy, promotional mechanics and displays are now negotiated with retail support offices.

We see Suppliers increasingly upweighting investment in Cateogry and Key Account Management which makes absolute sense, but in some cases, we see that this is coming at the expense of field resources. The impact can be:

• Inability to activate discretionary ranging and display

• Difficulty launching new products quickly

• Empty shelves and displays during peak periods

• Lack of visibility to planograms, promotional and display compliance

• Issues go unresolved and growth opportunities are lost.

With a strategic FMCG Agency partner you can have your cake an eat it too.

Partnering with a strategic FMCG Agency provides industry Suppliers the commercial headroom to balance resource investment required to win category review outcomes and maintain field capability.

The role of a field sales team has changed over the last few years and is moving toward business development rather than the traditional sales rep that sold directly to store buyers. Selling skills and delivering results are important but fast feedback loops are now critical as it feeds strategy. FMCG

Agencies that have invested in technology that feeds back field insights to Suppliers in real time allows them to be agile, react faster than their competitors and win.

Every insight powers action. Every action creates more insight.

Chat to Storelink if you would like to explore more about how you can strike the perfect resource investment balance. With our incredible team and StorelinkIQ providing live, real-time field insights direct from field,Suppliers can gain back:

• Store insights that can feed key account strategy

• Store discretionary ranging and ability to activate NPD sell in

• Visibility to competitor activity, brand issues and opportunities.

• Ability to maximise in-store brand visibility, revenue and profitability
  

Make your next big move. Talk to us.