Display
Building | Store Relays | Other
Special Projects
Product Demonstration | Storage
Distribution and Invoicing
Display
Building
The display requirement is client driven and is varied by
each retailer, therefore we try to establish a procedure
for the layout especially in the independent retailer.
The
preferred display format for each retailer and group is
provided by the client.
Any
point of sale material must be available on time, and to
be utilised as required.
The
client must be sure of the timing of the scheduled event,
the promotion type and the
display format
required.
All
retailers require displays to be built on the appropriate
day to coincide with store
timings.
“The
Merchandising Request” form provides all required
information (example follows).
Storelink
Services receives from the National events schedule on the
20th of each month,
showing the commitments
for the coming month.
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Store
Relays
Storelink Services success with relays in Progressive stores
has been very beneficial, utilising its own sales personnel
and management as part of the team completing the task.
Foodstuffs will generally do their own relay work but on
occasion we will help them as well.
Being
sure the time is correct and scheduled with the store.
The
planogram/relay must have prior approval of the category
and store manager.
The
timing for the task completion is imperative.
The
team members working on the task must have a Storelink Services
leader.
Involve
the store before leaving, explaining any points for clarification.
Provide
a completion compliance to the client.
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Other
Special Projects
We
can identify task costs to get an accurate assessment of
actual expenditure by brand
and retailer for merchandising
versus marketing support.
Have
a national recall completed in two days when required.
Tasks
have included the placement and removal of stickers, tags,
shelf POS and other
marketing projects
like shelf tray tufts and brochures to be inserted into
product.
Have
been involved in the repackaging at store, barcode repairs,
manufacturer product
statement over stickering
and product recalls.
The
need to work quickly and positively for the client and the
retailer is paramount on some
tasks.
Documentation
of product movement on recalls is important.
Provide
task compliance where required on completion.
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Product
Demonstation
Product demonstration is an activity requiring special skills
and back up which Storelink do not have or wish to pursue.
We have therefore made an alliance with Robyn Kurth at Demonstration
Plus to manage this side of the business offering our partners
in business the benefits of our relationship.
Storelink actively manage the demonstrations with Robyn
to ensure all is in place to have the best result:
Advise
the store in the week before the demonstration is scheduled
to order the product.
In
the week of the demonstration check the store has ordered
or received the product
to be on demonstration.
Communicate
any concerns especially the possible lack of product to
Demonstration Plus via
Storelink before the
demonstration starts.
Help
organise with the store to display any excess product after
the demonstration has
finished to help sell
through.
Provide
any feedback the store offers on the demonstration in the
week after the event
which may
not be on the demo report.
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Storage
Distribution and Invoicing
Storelink
currently contracts out all of it’s storage and distribution
requirements.
All
of our customs, data entry and GST is prepared on behalf
by SDV New Zealand Ltd.
We
have engaged Denby Distribution Ltd, situated at 20-22 Paramount
Drive Henderson,
Auckland as Storelink’s
logistics partner.
Denby
Distribution controls our total national logistics from
the above premises, in a new
purpose built fully
palletised facility.
MAF
and HACCP approved.
Orders
are placed via the auto fax system direct from Progressive
and an e-commerce web
based system operates
between Foodstuffs Warehouses, retail stores and Storelink.
Data/Order
entry is keyed at Storelink Sales office using the MYOB
accounting package, and
downloaded to Denby
Distribution.
Storelink
maintains the total debtor accounts with all the major customers
and allows the
groups traditional
settlement discounts.
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